Benchmarking & Profit Management

Measure it, manage it, profit from it!

Track the right numbers; and benchmark your business with the best-in-class. Every entrepreneur needs to be able to focus on a small number of profit-drivers. Learn what they are, how to manage them, and how to compare your numbers with industry standards and “best in class”, so you can easily steer your company to higher profitability.

Incentive Systems

Ownership Thinking.

Get your employees to think, plan and act like owners. Use incentive systems developed in other industries and proven out in the green industry - to rid your company of entitlement thinking, and to remove the need for management by fear. Finally a win-win approach to business.

Selling

Winning the Price Wars: Sell value and win more clients in the new economy.

You can't be successful anymore chasing leads and competing on price. Learn a systematic sales process that will show you how to get in front of qualified prospects, form emotional bonds, create more on-target proposals, and close more sales--without selling on price. An 8-step process that will boost your confidence and guarantee sales success! For residential and commercial contractors.

Marketing

Develop marketing-gravity and become known as the best in your market!

Use a targeted approach to get big results on any size budget. Create sustainable growth in good times and bad, by creating “marketing-gravity.” Learn the 33 proven marketing strategies that any green-industry company can use to grow their company. Many are low cost, many are free, and all of them will combine to create a marketing gravity so strong that you will become known as the very best in your community.

Accountability, Productivity and Team Work

Developing personal and team accountability for increased productivity and morale.

Accountability is the most elusive of business practices that most managers struggle with. In this seminar we have simplified accountability down to a couple key practices that are guaranteed to increase productivity, teamwork and accountability to results throughout your workforce.

Upselling and cross-selling

Enhanced sales for enhanced profits.

Grow your profits with systematic upselling and cross selling. Increasing sales to existing clients is a team sport. Learn the role that each person on your team – in the office and in the field – must do to drive enhancement sales and enhanced profits. Learn an easy 5-step approach to enhancement selling.

Branding

Growing small companies into big brands.

Learn the secrets to building a brand so powerful that you stand out from your competition and fuel profitable growth with customers who want what you are selling. Banding is not just for the giant companies—anyone with a bit of vision and desire to build a brand, can do so with the straightforward techniques explained in this seminar.

Systematic Referrals

The Referral Advantage.

Cultivate relationships and use proven techniques to create a non-stop flow of referrals. Learn how to ask for, earn, reward and inspire more customer and trade referrals! Learn the 4 biggest referral-mistakes contractors make, and how to avoid them. Learn how to drive referrals from The Trade, Other Professionals, Your Community, and Your Best Clients. Learn the tricks for supercharging your word-of-mouth so that your company will be on the tips of everyone’s tongue.

Customer Service

Five-Star Customer Service.

Pump up your profits, retention and sales, with a company-wide approach to customer service. Blow the doors off your competition, by implementing this five-star system for transforming your company’s people, processes, and profits. Learn the key processes that need to be put in place, and learn how to create a customer-focused culture, and discover how doing these two things will drive up your profits.

Time & Meeting Management

The new normal: Get more done in less time.

Take control of your time, your meetings, and your daily results. You have more demands on your time than ever before--so how do you get it all done, profitably, and still have a life? In this seminar you will learn specifics methods to avoid time drains and manage yourself, your meetings and your relationships, in order to you get more done in less time!

Marketing to the affluent

How to find, sell, and keep the wealthy homeowner.

Affluent homeowners have the income and the mindset to hire you now, if you know how to win them over. The truly rich are different from you and me. With the Affluent Approach™ Jeffrey Scott will fast-forward your learning curve so you can sell more and faster to this profitable customer segment.

Hiring, Empowering and Motivating Employees

Creating a road map to career success, will attract better people and get the most of your workforce.

It is easy to motivate employees when you know what they want and give them what they want. We will break this down into its component parts and show you a simple system for attracting and getting the best out of your people. You will come away with a road map to developing a highly motivated (and well trained) workforce.

Habits of highly effective CEOs

The 7 Habits of highly effective business owners and leaders.

Are you kicking butt as CEO of your company? Running a profitable green-industry business requires 7 habits that all successful CEOs have, but many contractors do not. Discover the common traps you need to avoid, and how to create sustainable growth by adopting these 7 habits. Live the dream: Become the leader you have always wanted to be, by running the company you always wanted to have.

Peer Groups

Join a peer group, grow your company and grow your skills.

Learn how to greatly increase your leadership skills, management techniques, and operational and financial performance, by tapping into a small group of industry peers who are focused on helping you achieve best-in-class performance. You will learn how to to grow your business more quickly, and have more fun in the process!