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Wednesday, August 17th
MARKETING TO THE AFFLUENT
Grow your landscape business through the $1mil, $2mil and $5mil level - and beyond.
with Jeffrey Scott
There is a widening gap between those who have money to spend on landscaping, and those who do not. Learn how to attract those with money to spend.

You will learn:
  • How to build trust within the right social circles, in order to grow referrals.
  • How the wealthy are different from you and I, and how to exploit that to your advantage.
  • How to gear your operations to achieve the high level of service they demand.
  • How to build credibility, during the sales call and sales process, and while servicing them.
  • How to establish your company as the go-to brand.

Easy to implement tools, examples, and case studies will be shared!


Presented by:


JEFFREY SCOTT,author, speaker and landscape business consultant. He is a PLANET sponsored consultant, who facilitates peer groups for landscape business owners who want to transform and profitably grow their business. To learn more visit www.GetTheLeadersEdge.com

Details:
  • Date: Wednesday, August 17
  • Time: 1:30 pm Eastern, 12:30pm Central, 11:30am Mountain, 10:30am Pacific
  • Length: 60 minutes.
  • Cost: Free.
CLICK HERE to register for webinar

Space is limited. Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/364878366

THE BUILDING BLOCKS OF GROWTH
A case study of one contractor's innovative path to healthy growth.
with Jeffrey Scott & John Rennels
For CEO's and General Managers. For companies under $1million, and those who are larger and want healthier growth.

This CASE STUDY will show you how one contractor is using innovative techniques to grow to $500,000, and how he is putting in building blocks to take his company to $1 million and beyond.

You will learn:
  • Open book management for mentoring foreman and managers.
  • Innovative hiring and team building techniques to produce intensely loyal employees.
  • How he doubled growth while managing cashflow.
  • How he grew his own take home pay, and what that required.
  • How a "Peer Group" can steer you towards profitable growth.

THE POWER OF COMMUNITY SERVICE. Market and grow your business through a systematic approach to community service.
with Jeffrey Scott
Grow your reputation, build your community contacts, and greatly increase your exposure, by taking a new approach to community involvement – Get your start with PLANET's Day of Service (taking place on Earth Day, April 22) Learn a step-by-step process to plan, run and successfully promote your community service projects.

Learn (how to):
  • Choose 'the right' community project to maximize impact.
  • 3 case studies of successful projects.
  • Use press releases, video, websites and YouTube.
  • Attract your local media and politicians to get involved.
  • Ensure your projects run smoothly "the day of the event".
  • Save time/money with PLANET's Day of Service Planning Guide.
  • Measure and maximize your return on investment.

Improve the Quality, Quantity and Quickness of Your Production.
with Garth McMullen & Jeffrey Scott
For CEO's and Production Managers in the green industry.

Get your employees to do the work that you want them to!

Learn a step-by-step system for getting your employees to support your values, your goals, your standards and your profit motives. This system will allow you to improve profits, improve customer satisfaction, and make everyone's work life more fun!

Did you know there are three easy questions to ask you employees, in order to get their buy-in and improve their morale? Do you know how to incentivze your staff without spending a dime--and have your employees love it? Do you know how to get your employees to systematically and consistently improve quality? Would you like to hear a way to increase your profits, with every single employee's support? We will cover this and more.

Your employees will love this system as much as you.

I will be interviewing a contractor from VA, who I met while consulting for about2 years ago, and who then joined my Leader's Edge peer group. He has done wellfor his company, and he will share a great story and system with you.

How to Find, Attract, Hire and
Manage Top-Performing (Sales) People.
with Garth McMullen & Jeffrey Scott
For CEO's and Managers in the green industry.

Learn the 5 most important steps to attracting 'the best' people and salespeople to your company. Learn how to position yourself as 'employer of choice', and what 'to do' and importantly what 'not to do' during the interview process.

Do you know where to find top talent? Did you know that your involvement in your community is very important to top performers? Did you ever conduct an interview literally in the field'? Do you know when it makes financial sense to use a recruiter? Do you know how to ensure you make money in the first 3 months of the hire? We will cover all this and more.

I will be interviewing the TOP recruiter of green-industry salespeople, and he will be sharing his trade secrets with you.

USING OUTSIDE ADVISORY BOARDS TO ENSURE SUSTAINED SUCCESS
Grow your landscape business through the $1mil, $2mil and $5mil level - and beyond.
with Jeffrey Scott
There are five (5) different types of advisory boards you can use to power the growth and profitability of your company: Formal Boards, Peer Groups, Family-Business Groups, Lawyer-Accountant-Insurance Agent Groups, and Client Advisory Boards. Some work better than others, some cost more than others, and some are absolutely critical to your long term success!

You will learn:
  • The pros and cons of each one, and how to set them up
  • Which ones are critical to your growth.
  • Common pitfalls to avoid.
  • Keys to running successful advisory meetings.
  • How to use a board to take your business to the next $Million Dollar level.
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